DCS specializes in the process of identifying critical audiences and then working to understand them and how they consume information. We work with our clients to apply effective marketing strategies to social issues, with the goal of changing ideas, attitudes, and behaviors. DCS uses these strategies for a variety of uses including health, education and business. Social marketing efforts include traditional communications tactics such as grassroots outreach, media relations, public service advertising, and materials development. These tactics are arrived at as part of a planning process that begins with setting a goal and objectives, identifying audiences, and defining and talking with those audiences to determine the most effective way to reach them.